Product Marketer
Job Description
QuickSell & DoubleTick are looking for a driven and strategic Product Marketer to propel our products to the forefront of the market. In this fully remote, full-time position, you will play a crucial role in positioning our products to stand out in a competitive landscape, catering to customer needs and driving growth.
You will be taking full ownership of all forms of customer communication.
You will be responsible to drive product adoption to existing customers through educational content and use-case driven content.
Deep product understanding : Understand the product and its use-cases deeply in order to communicate those to our potential and existing customer base.
Market Research & Insights: Conduct thorough market research to understand customer needs, identify industry trends, and assess competitive landscapes. Use these insights to guide strategic planning and positioning.
Sales Enablement: Partner with the sales team to develop effective training, tools, and resources that enhance product knowledge, improve engagement, and drive sales performance. You will be responsible for making product presentations, etc.
Cross-Functional Collaboration: Serve as the liaison between Product, Sales, and Marketing teams, ensuring cohesive messaging and alignment on strategy and execution across departments.
Campaign Development & Management: Oversee the creation and execution of targeted product marketing campaigns across various channels, tracking and optimizing performance to maximize impact.
Content Creation: Develop compelling messaging, presentations, and product collateral to communicate features, benefits, and value propositions effectively to a diverse audience
Proven content writing and storytelling skills. You should be comfortable with contributing to our blog, website, marketing collateral videos, and any form of content.
Experience: Proven experience in product marketing, ideally within the technology or SaaS industries.
Analytical & Strategic Thinking: Strong analytical skills and the ability to think strategically to drive product positioning and market differentiation.
Curiosity to learn as much as about product as possible
Exceptional Communication Skills: Excellent verbal and written communication abilities, with a talent for crafting clear, impactful product narratives and delivering persuasive presentations.
Collaborative Approach: Demonstrated experience in working cross-functionally, particularly with Sales and Product teams, to achieve common objectives.
Industry Knowledge: Familiarity with the technology and SaaS landscape, including current market trends and challenges.
Education: MBA degree is required.
About us
Apport Software Solutions Private Limited is a dynamic and innovative SAAS-based product company offering conversational commerce and empowering global brands with scalable personal commerce and relationship-led sales on WhatsApp. Started in 2017 with a vision of enabling global brands to win more customers using simple yet robust technology on mobile, today we have over 7000+ customers across 140+ countries using our technology to grow digitally. Backed up by investors from Silicon Valley, Info Edge Ventures, and BEENEXT Asia, we are headquartered in Mumbai, India.
QuickSell:
QuickSell is a sales acceleration commerce suite started in 2017 with the vision to empower businesses to translate conversations into conversions on customer-first channels like WhatsApp through assisted personal commerce. Today over 7000+ businesses from 109+ countries all over the world use QuickSell to accelerate the process of sharing complete and accurate product information with customers and various business stakeholders with objectives like dynamic product showcase and ordering booking over WhatsApp. For more details, check out our website: https://quicksell.co/
DoubleTick:
DoubleTick is a mobile-first conversational CRM built on top of WhatsApp Business API to unlock WhatsApp's marketing and sales capabilities. It offers top-notch features, including a central team inbox, bulk broadcasting and analytics, bot studio, commerce and cataloging, chatbots, and role-based access. For more details, check out our website: https://doubletick.io/
Some of the brands powered by DoubleTick include GRT Jewellers, Raheja Developers, Sabyasachi, Tarun Tahiliani, ICRA, BVC Logistics, RS Brothers, Manepally Jewellers, Tupperware, Birla Brainiacs KGK Group, Walking Tree, CKC Group, Malabar Diamonds and Gold, BVC Logistics, Emerald India, Prima Art, Siroya, SabyaSachi, etc.