Position: Director of Marketing
Company: DoubleTick.io
Location: Mumbai, India
Employment Type: Full-time
Company Overview
DoubleTick.io is a leading WhatsApp CX platform serving over 10,000+ clients worldwide. We are a Mumbai-based team of 120+ dedicated to empowering businesses to leverage business messaging as a strategic growth channel and to foster meaningful, scalable customer relationships. We are backed by prominent investors like InfoEdge and Beenext.
Role Overview
We are seeking a visionary and data-driven Director of Marketing to helm our global marketing strategy and execution. Reporting directly to the leadership team, this role will shape and elevate DoubleTick.io’s brand, drive demand generation, refine product positioning, and accelerate revenue growth. This is a pivotal opportunity for an entrepreneurial marketing leader to build and execute a high-impact marketing roadmap at a fast-growing SaaS startup.
Key Responsibilities
Strategic Leadership:
Develop and implement an integrated marketing strategy aligned with business objectives and growth targets.
Oversee brand, product marketing, demand generation, digital marketing, content, PR, and events, ensuring a cohesive and innovative approach.
Team Management & Development:
Recruit, mentor, and lead a high-performing marketing team.
Establish KPIs, measure performance, and foster a culture of continuous improvement, innovation, and accountability.
Brand & Positioning:
Refine DoubleTick.io’s market positioning, messaging, and brand identity to differentiate the company in a dynamic, competitive landscape.
Champion brand consistency and storytelling excellence across all customer touchpoints.
Demand Generation & Growth:
Drive pipeline development through integrated marketing campaigns—content marketing, SEO/SEM, social media, email marketing, webinars, and partnerships.
Optimize marketing spend for maximum ROI and measurable revenue impact.
Product Marketing & Go-to-Market (GTM):
Collaborate closely with Product and Sales teams to create compelling product narratives, pricing strategies, and GTM plans.
Orchestrate product launches, ensuring market readiness and strong audience resonance.
Data-Driven Decision Making:
Establish and maintain robust analytics frameworks to track key marketing metrics.
Regularly analyze data to inform strategic decisions and refine marketing tactics, focusing on improving conversion, engagement, and retention.
Cross-Functional Collaboration:
Partner with executive leadership to provide strategic insights, forecasts, and updates on marketing performance.
Work cross-functionally with Product, Sales, and Customer Success to ensure alignment and support broader business goals.
Qualifications & Experience
8+ years of progressive marketing experience, including at least 3 years in a leadership role within a SaaS environment.
MBA from a top-tier business school; a BTech or engineering background is strongly preferred.
Proven track record of building and scaling marketing teams, implementing processes, and delivering measurable results.
Deep expertise in integrated marketing, brand strategy, digital marketing, and product marketing.
Highly analytical, with the ability to translate data insights into actionable strategies.
Exceptional communication, leadership, and stakeholder management skills.
A growth mindset and adaptability, with a passion for exploring new marketing channels, technologies, and strategies.
What We Offer
Competitive compensation, performance-based incentives, and equity opportunities.
The opportunity to architect and drive the marketing function in a fast-paced, high-growth environment.
A collaborative, innovative team culture focused on continuous learning and advancement.
Comprehensive benefits, including health coverage, flexible work arrangements, and professional development opportunities.
If you are a strategic, results-oriented marketing leader eager to shape the future of customer engagement and business messaging, we invite you to join DoubleTick.io. Apply today!