Channel Partner Lead
The Channel Partner Lead is responsible for developing, managing, and optimizing the company’s ecosystem of channel partners—resellers, distributors, system integrators, and strategic alliances. This role focuses on expanding market reach, driving revenue through partner-driven sales motions, and building strong, scalable partner relationships.
Identify, evaluate, and recruit new channel partners aligned with business strategy and target markets.
Lead due diligence, contract negotiation, and onboarding processes.
Develop partner segmentation strategies (e.g., tiering, regional focus, specialization).
Create and deliver training on product offerings, sales processes, and value propositions.
Equip partners with sales kits, marketing collateral, and technical resources.
Conduct regular partner business reviews (PBRs) to track performance, opportunities, and challenges.
Own channel revenue targets and drive sales through partner-led opportunities.
Monitor pipeline, forecast partner contribution, and ensure timely sales closure.
Design incentive programs—including rebates, MDF (Market Development Funds), and performance rewards.
Serve as the primary point of contact for key partners.
Resolve operational issues and foster long-term, high-trust relationships.
Ensure partners adhere to brand standards, ethical practices, and compliance requirements.
Work closely with internal sales, marketing, product, finance, and customer success teams.
Provide market and partner insights to influence product strategy and GTM planning.
Collaborate with marketing to execute joint campaigns, events, and partner-driven demand generation.
Track partner KPIs (pipeline, revenue, activation rates, deal velocity).
Prepare dashboards and monthly/quarterly reports for leadership.
Analyze performance trends to improve program effectiveness.
Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
5–10+ years experience in channel management, partnerships, or B2B sales (depending on seniority).
Strong understanding of channel ecosystems and indirect sales models.
Excellent negotiation, communication, and relationship-building skills.
Data-driven mindset with experience using CRM tools (e.g., Salesforce, HubSpot).
Ability to travel as needed for partner meetings, events, and trainings.
Experience in [industry: SaaS / IT / Telecom / Manufacturing / Fintech—choose one].
Proven track record of scaling channel partner networks.
Understanding of partner incentives, MDF management, and co-marketing programs.
Familiarity with partner portals and PRM (Partner Relationship Management) platforms.
Growth in channel revenue and partner-sourced pipeline.
Increased partner activation and retention rates.
Strong partner satisfaction scores and ecosystem expansion.
Effective execution of joint GTM strategies.
DoubleTick is a mobile-first conversational CRM built on the WhatsApp Business API to unlock WhatsApp’s marketing and sales capabilities. Our platform offers powerful features including a central team inbox, bulk broadcasting and analytics, bot studio, commerce/cataloging, chatbots, and role-based access.
We proudly serve leading brands like MakeMyTrip, GRT Jewellers, Raheja Developers, Sabyasachi, Tupperware, Malabar Diamonds and Gold, and more.
DoubleTick was recently recognized as Emerging Technology Partner of the Year 2025 by WhatsApp (Meta) at the WhatsApp Business Summit 2025—highlighting our commitment to helping enterprises turn conversations into revenue with governance, analytics, and AI-driven solutions.