Copywriter

Position Overview

We are seeking a talented and versatile Copywriter with expertise in Digital Marketing to join our creative team. The ideal candidate will possess exceptional writing skills and a deep understanding of digital marketing strategies. This role involves creating compelling ad content, developing engaging copy for various digital platforms, and supporting our marketing campaigns to drive brand awareness and customer engagement.

Key Responsibilities

• Copywriting:

  • Craft clear, persuasive, and engaging copy for various marketing materials, including websites, blogs, emails, social media posts, and ad campaigns.

  • Write compelling ad content for digital advertising platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other social media channels.

  • Develop and maintain a consistent brand voice across all content.

• Content Strategy:

  • Collaborate with the marketing team to create content strategies that align with business goals and target audience needs.

  • Conduct thorough research to understand industry trends, audience preferences, and competitive landscape.

• Project Management:

  • Manage multiple writing projects simultaneously, ensuring timely delivery and adherence to deadlines.

  • Communicate effectively with team members and stakeholders to ensure alignment on project objectives and deliverables.

Qualifications

• Education:

  • Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field. Equivalent experience may be considered.

• Experience:

  • Proven experience as a Copywriter, preferably with a background in digital marketing.

  • Strong portfolio showcasing a variety of writing samples, including ad copy, web content, email campaigns, and social media posts.

  • Experience with digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing software.

• Skills:

  • Exceptional writing, editing, and proofreading skills.

  • Strong understanding of digital marketing principles and SEO best practices.

  • Ability to write in a clear, concise, and compelling manner.

  • Proficiency in using content management systems (CMS) and marketing automation tools.

  • Strong analytical skills with the ability to interpret data and make informed decisions.

Preferred Skills

• 1+ years of relevant experience

• Experience with A/B testing and conversion rate optimization (CRO).

• Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva) for creating visually appealing content.

• Basic knowledge of HTML/CSS.

• Understanding of brand storytelling and content marketing.